Carlos, The Florist


On one of my walks this week, I met Carlos, a flower seller who peddles flowers from his Piaggio truck. I love to meet flower shop owners around the world and it was such a pleasure to meet Carlos who focuses on selling seasonal, locally grown flowers. Below is an edited, translated interview with him.

What is the name of your business (there’s no sign):

I prefer not to use my last name. I go by Carlos, The Florist. (Carlos, Fleurista!).

Did you train as a florist?

I started out selling fish, then working as a car mechanic, and finally found my calling in flowers. I’ve been doing this for 30 years!

Is it difficult to sell flowers?

The key is to do things others are not doing and to have a display with impact. A few weeks ago, the display was all sunflowers, and I had groups from Japan here snapping lots of photos!


Do you have a website?

I don’t do anything with the Internet. I park outside of this grocery store everyday from 9-5 and people buy when they buy their groceries. I have to keep my flower display certain measurements requested by the city council and it costs 5 Euros a day to park here.

Where do you find your flowers?

Everything is grown here in Portugal. I buy from growers on the other side of the river.


carlos the florist




You can find Carlos on Rua da Roma at the Pingo Doce near the Roma subway stop in Lisbon.

You might also like:

An Interview with Pequeno Jardim
A Girl and her Flower Stand
All About Violets
A Travel Guide to Lisbon
Flower Sellers at Rossio

Photos and edited text by Chelsea Fuss. Original interview and translation by Claudio Silva.

1 comment

  1. Fascinating Chelsea! You find the most interesting people and topics to write about! It is snowing in Portland today but it looks like your weather is fairly mild Two of my friends got out of Portland this morning, just before flights were all canceled, on their way to the Azores!!! Wish I could have joined them….

    Shirley xoxoxo

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