I tend to love any sort of take on a general store. Which is why I was excited when reader Jennifer wrote me a bit ago to tell me about her store, Prize. Once located in San Francisco, she recently relocated her shop to Ashland, Oregon. I’ve been meaning to go check out that great town anyways for their Shakespeare Festival, now I’ve got another reason. Prize has been featured in lots of national publications and will soon have an online store. Jennifer said she’d let us know when we can start virtual shopping. I can’t wait!


  1. This store is amazing, but definitely on the pricey side. Still, Jennifer collects all kinds of gorgeous goods and I think they’re worth it!

  2. Oh my God. I love Prize. I met Jennifer a long time ago when I (also a Jennifer) and my friend (yet another Jennifer) were in her san fran store buying up everything we could get our hands on. So glad to hear she still has a store. I was sad when it left san francisco. Thanks for that.

  3. Oh fabulous! My husband and I were in Ashland not too long ago for a play and I dragged him to all the wonderful shops as is the typical routine. I couldn’t remember the name of this one, which I was particularly fond of. Now I know! Thank you!

  4. I was wondering where Prize ended up! One of my favorite places to visit when they were in SF. The store in Ashland looks as fabulous as ever.

    Looking forward to the opening of their online shop.

  5. Ashland is my hometown! I live in Utah now and don’t get to go home all that much. I am planning on heading home this summer, I will have to go and check it out!

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