postcard from sweden: food packaging


Who wouldn't want to buy potatoes when they are in a gingham bag?

More on my Flickr.


  1. Amazing! I would have a hard time resisting buying one of each to display in my kitchen! Now if only food packaging designers in the US would take a cue from Sweeden…

  2. That’s one of the things i remember most about a long-ago trip to france: the food packaging is so delightful! yogurt in glass jars, for example…everything just seems a little more wholesome, a little more meant to be savoured than here in the states, where food packaging is all about selling more, more, more.

    keep em coming–loving these peeks from your trip!

  3. i think i need to drag my husband to sweden for our next big trip (that is if we ever make it to morocco).

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