joules uk



Some of the modeling in this catalog is really cheesy and I am not sure about the quality of the clothes, but it’s so full of stripes and polka dots and wellies and espadrilles, you can’t help but be in a good mood when you look at it.


  1. Until recently, I lived in London England and Joules there is treated as utilitarian but cute. Kind of like a smaller version of Boden. It’s pretty common for people to wear it mucking out horse stables or to the beach. They try to idealize it in a silly way in the catalog!

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